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08/25/2010

Interactive billboards with human beings

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    Happy clients result in new clients. This axiom was literally used as a basis for a new advertising campaign by LEO BURNETT ad agency. Creative Italian advertisers put unusual billboards with real people on them all over Milan.
    The idea is as follows: ordinary people (potential customers) ask and happy (real) customers answer. There are no lure, intrigue or deception... just an honest dialogue.
    Creators of such an unusual interactive advertising campaign actually asked real customers to take part in creative actions and work a little as actors.
    According to market research, which was conducted to identify effective sources of advertising, word of mouth was found to be the best. Therefore, the organizers of this advertising campaign succeeded wonderfully. Unusual billboards with human beings have caused a real furor among passers-by.
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