Maternity Clothing

  Maternity Clothing business.

  Business Overview

  More than four million babies are born each year in the United States. Assuming the average expectant mother purchases five new maternity garments while pregnant adds up to a whopping 20 million maternity garments sold each year in the Unites States alone. There are a few ways to cash in on this very large and lucrative market. The first is to design, manufacture, and sell the maternity clothing, and the second is to purchase maternity clothing on a wholesale basis and resell the clothing for a profit. While both options are viable in terms of generating profits for the business, the first option has the potential to generate more sales and profits as well as providing more options for the operator in terms of marketing methods. Profit potential will vary, however, markups of 100 percent are not uncommon in this industry.