Lingerie Shop

  Lingerie Shop business.

  Business Overview

  Heading into the new millennium, specialization is the buzzword for retail 'bricks and mortar' businesses, and opening a lingerie shop fits the bill perfectly. Get started by selecting a highly visible store location for your business. Malls are a good choice and you will only require less than 1,000 square feet, so the rent should be reasonable. Next you will want to establish accounts with lingerie manufacturers and distributors. Harness the power of the Internet to locate these companies. The rest is pretty straightforward; you stock your store and sell your products. In addition to selling lingerie from the storefront location, also consider hiring sales consultants to host in-home lingerie parties as a way to bolster sales and profits. A direct mail campaign and mail-order catalog can also be used to increase revenues.