A new press, or an imprint of an existing press, formed to publish only first books written by people with last names that are already famous. The title list could very quickly include Hemingway, Whitman, Clancy, Atwood, Morrison, and Olds. It's just be Steve Hemingway, Judy Whitman, Carol Clancy, Bob Atwood, Durwood Morrison, and Betty Olds.

Tollroads could be subsidized by selling advertising space on the center concrete barriers if the advertisements were optimized for 65mph peripheral vision either: by being streeeeetched to the proper distortion amount or it might work to make flip book style animation frames Not that I want more advertising in my peripheral vision, but, hey, the ideas come and the genie can't be put back in the bottle.

An adjustable measuring spoon for coffee, such that once it's dialed in to the desired setting, one scoop will do the job. Counting to five before I've had my coffee can be a challenge some mornings.