Off Road Tours business. Stay off the beaten track of 9 to 5 and start your business on a different path. Business Overview Off-road, or four-wheel-drive, tours have become an extremely popular day excursion for many vacationers, as it is a reasonably priced vacation activity that can be enjoyed by every member of the family. Generally, off-road tours are offered in half-day or all-day packages to clients and are currently priced from $50 to $100 per person. Advertising and...